• Precision Marketing for TLDs.

  •         GO BIG LIKE GO DADDY


                               Go Daddy dared to spend over $1 million on their super bowl ad.      

                                        Effective marketing can always be achieved on any budget.


  • Content is there to be consumed.

    Create content that delights and makes them come back for more.










                                                                        Domains are nothing but names in themselves.

                                                                        Function is much more intriguing.
















                                                                        Hundreds of new gTLDs arriving this year –  all shapes and sizes.

                                                                        There´s a perfect web identity for everyone. 




Hot News: Jennifer Wolfe joins the DomainDiction Board

DomainDiction, the premier PR and marketing agency dedicated to the domain industry, is pleased to announce that Jennifer Wolfe, the world’s leading expert on TLDs for brands, will be joining the DomainDiction board of directors. As a valuable new addition Jennifer will provide vital strategic guidance and experience with the C-suite among top global brands who are currently launching and creating strategy around their Top Level Domains.

As a boutique agency, DomainDiction works closely with Top Level Domain clients who range from multi-portfolio new gTLD applicants to entrepreneurs that have recently entered the world of Top Level Domains. DomainDiction works with a great number of diverse industry players including .Global, .Club, .Luxury, .Bible, .GOP. Uno, .Tattoo, .Surf, .Cooking and many more both past and present.

Jennie-Marie Larsen, CEO of DomainDiction, comments: “DomainDiction aims to be the world leader for PR & marketing services in the domain name space. We are thrilled to have Jen Wolfe, a recognised expert on global brand advisory at the executive level, joining us during this evolutionary period of global brand thinking and helping us deliver use programs for Top Level Domains owners and strategic users.

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About Us

DomainDiction is a boutique marketing and PR consultancy dedicated to Top Level Domains. We are specialists in delivering effective outsourced marketing and usage programs for existing and new TLDs. As a boutique agency, we work closely with our clients who range from multi-portfolio new gTLD applicants to new entrepreneurs that have recently entered the world of Top Level Domains.

Conversant in many languages, we provide International clients with a direct strategy roll out into key European markets. Our unique strength lies in our ability to quickly understand a TLDs strategic positioning and devise a communications program that realises and translates that intent into registrations.

We draw on the experience and insight of our multi-national team, carefully selected from the domain name, Internet and digital marketing industries to ensure best of breed expertise and years of experience marketing TLDs and web-based products. CEO Jennie-Marie Larsen is a veteran of domain name marketing and former Head of Europe for the Neustar Registry. The team is comprised of an unrivalled pool of talent, combining many years of experience working with top global brands, TLD registries, registrars, resellers, and end user corporate and non-corporate brand marketing. Privately owned, we operate independently from any domain name registry or registrar ensuring complete neutrality.  

Our Skills

Media Relations
Media Relations
Affiliate Marketing
Affiliate Marketing
High Impact Video & Copywriting
High Impact Video & Copywriting
Digital Brand Communications
Digital Brand Communications
Strategic Marketing Consultancy
Strategic Marketing Consultancy
Inbound Marketing
Inbound Marketing


big orange d

1442Generic Applications
625Brand Applications
108Geographic & Cultural Applications
1The only gTLD Marketing Agency, DomainDiction

With the launch of over 1000 new gTLDs there will be an indexing of the Internet.

This will change everything about how we find and search for things online.
DomainDiction is the only marketing and PR agency solely dedicated to the domain industry. We know this landscape and see where it's going.
Get in touch

gTLD Strategies for Newcomers

If your organisation would benefit from managing your own Top Level Domain, for heightened security, tighter intellectual

property control over your online brands and a more authoritative approach to your online presence, please get in touch to
discuss how you can apply for your TLD in the next round to be announced soon by ICANN.
We are also available to discuss how you can use the new TLDs currently available for strategic marketing advantages.


Our .GLOBAL launch

Introducing .GLOBAL Video – Global Domination, produced by DomainDiction.

.GLOBAL is a new Top-Level-Domain that identifies you as being a Global organization
.GLOBAL makes a definitive positioning statement signalling your International business operations – a strong and important message for organizations of all sizes who aim to transact on a global platform. .GLOBAL renders geographical boundaries as meaningless. Here is an opportunity for businesses to elevate and strategize to a higher level.

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Our ‘Leaders of the DNS’ video series

Our video series gets us up close and personal with the leaders of the DNS. This video series enables these leaders to tell their business story in a personal interview with us, the Domain Industry’s PR and communication specialists.

We are continually impressed by the innovation being shown by the CEOs in our industry and the instrumental roles they have played in bringing about this unprecedented Internet evolution. Such foresight and accomplishment is newsworthy and should be documented.

The DNS Leadership Series is a collection of in-depth interviews where we probe the personality behind the organisation, the journey, what’s happening now in their organizations, and most importantly, what the future holds.

We will conduct a maximum of 12 interviews, so be sure to get in touch so you don’t miss out.

Want to know more?

User Testimonials

  • If you want marketing results in the new top-level domain space, you need to hire DomainDiction. I get calls every day from people claiming to be “marketing experts” but really there is only one group that understands the unique needs of top-level domains and pairs it with a thorough knowledge of marketing and PR. Their smarts, nimbleness and ability to deliver great results on-budget makes them the obvious choice for anyone seeking to promote a new top-level domain.

    Antony Van CouveringMinds + MachinesWebsite
  • DomainDiction has been instrumental in helping us promote our brand and expand industry and general market awareness.  They were our strategic partner of choice for coordinating our exclusive .UNO launch event in Buenos Aires, Argentina, at the latest ICANN meeting.  The event created a lot of buzz and excitement which attracted media and Internet industry attention.  As a leading world class brand promoter, DomainDiction has clearly made us stand out as creative and innovative thought leaders within the Internet community and, as a result, we have gained new client opportunities, strategic partnerships and global media attention to strengthen our brand.  DomainDiction is a premier brand promoter and focuses on first class execution and delivery of their client’s expectations.

    Shaul Jolles.UNOWebsite

Brands We Work With

ICANN logo

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gop logo

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Uniregistry logo


dotclub logo


Our .Uno launch

DomainDiction produced this video for Unodominio to promote the new home for the online Latin/Hispanic market. .Uno launched it’s promotional activity in 2013 and intends to go live in early 2014. Our .Uno video received a massive 1.4 million views on Youtube.

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                Want to get in touch? We would love to hear from you!

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