It makes the strategist in my heart sing when I see that most of the new gTLDs labeled generic are in fact words that speak to a specific niche. Most are even so specific that the average person, a friend sitting next to you at a dinner party, your parents, can understand how a space online dedicated to that word might be a reasonable option for that audience and the names they chose online. And then inevitably you are forced to trot along the path of ‘what about .com??!’ with said dinner party guest. I like to let those registries who have applied for .com competitors (.web, online, etc..) take that discussion. I haven’t much to add there. I’m inspired by the niche names.
Sitting on the plane after a tightly packed 3 days in Amsterdam for the regional registrars meeting, I’m bursting with ideas and thoughts. The highlight of the event for me was the meeting organized by Google to propose the creation of a trade association on behalf of TLDs. Brilliant and long overdue. The comedy of the situation the domain name industry has lived with since its inception is the fact that it actually doesn’t exist in the eyes and minds of the average business or consumer.
Thank goodness for Monday’s new gTLD draw!!! To date the process has been more of an intellectual exercise in marketing, technology, and strategic game thinking – it was getting a little boring. A business needs to see regular ´wins´ to keep momentum and stay motivated. The presumptive lineup of new gTLDs has now been established which has giving most applicants (save those poor souls looking at 2015 as their launch year) a clear view of the starting gate.