Code is free now. Trust isn’t.
Stop launching your AI projects on dead-on-arrival domains.
You spend two weeks on a pretty name, then months waiting for Google to notice it. Meanwhile pragmatic builders pick up expired domains of closed projects at registration price, with links from real articles still pointing at them. The extension sorts the junk out of a drop list in seconds and shows each domain’s top 100 linking sites. No Ahrefs subscription needed.
Works on ExpiredDomains.net; the Auction plan adds GoDaddy Auctions, NameJet, DropCatch, SnapNames, Dynadot, Sedo and Namecheap Marketplace. Free to start; Pro costs less than one dead domain.
A brand-new domain
No signposts point here yet. Google waits to see whether you are real. Usually months before search sends anyone.
An expired domain with the right past
Years of links from newspapers, universities and real blogs. People, and Google, already walk here. Often faster. Never guaranteed.
An expired domain with the wrong past
Foot traffic, but stolen goods were sold here: spam, casino, pills. Buy it and you inherit the watch too.
Ship many. Keep what works.
Everyone has the same AI you have. Don't spend a month on one product and its name: start from a domain with an honest past, ship a small batch, keep the ones people use. Don't fall in love with your product.
Find an expired domain at registration price whose past has real editorial links, and build on the topic it was known for. A plain name with an honest past beats a pretty one nobody links to.
Testing an idea costs a weekend now. Put each one in front of people: a launch post, a directory people actually browse, a community where you show up as a person.
In a few weeks you see which ones move. Keep those, drop the rest. Build products, not page farms: mass-producing pages is spam.
A verdict for every domain on the list
Open ExpiredDomains or a domain auction and press Refresh. The side panel checks every domain on the page against a historical link graph of 470 million domains and sorts them, strongest first.
- Strongseveral independent editorial sites linked to it
- Mixedsome real links, some reasons to look closer
- Weaknothing editorial, or a profile made of spam
Each line shows how many strong editorial sites linked, the share of spam, the earliest record and the drop years. Open a domain to see who linked and why. Free plan: 250 domain checks a day.
New or expired: a fair comparison
The full guide| Brand-new domain | Expired domain, clean past | |
|---|---|---|
| First Google traffic | Usually months | Often sooner; no one can promise it |
| Price | Registration, often $10–20 a year | Often the same registration price for names nobody bid on; auctions run higher |
| The past | None. You start clean | All of it: links, drops, old content. Good or bad, it's yours |
| Trademark risk | Low if you invented the name; check anyway | Real: an old brand may still have an owner |
| Penalties | None | Possible, and only Search Console shows them, after you own the name |
| What to check | That the name is free to use | Who linked, the drop years, the archive, Safe Browsing |
Both routes are legitimate. A new domain costs time; an expired one costs a check. What doesn't work is buying an old domain to hang unrelated pages on its links: Google's spam policies call that expired domain abuse.
What a good expired domain looks like
Read the guideA clean past
No spam, pills or casino in the archive. A real site lived here.
The same topic
Its old links point at the subject you'll build on, not something else.
Real editorial links
Newspapers, universities, blogs that chose to link. Not directories, platform profiles or auto-generated pages.
A stable history
Dropped once or twice, not six times. Every drop is a chance the old trust reset.
A decent name
Something you can say out loud and build a product on. Not someone else's brand.
A sane price
Good drops often go for the registration price. Paying more is a choice, not a rule.
Not every bad past is the same
A casino past usually washes out. Adult rarely does. There is no public list of punished domains, so the last check is cheap and direct: the $10 test. Buy the name at registration price, verify it in Search Console, read Manual actions, put one honest page back. If Google takes it, keep it. If not, you lost ten dollars, not six months.
The risk ladder- Casino and bettingusually recoverable
- Hacked-site spamoften recoverable
- Pharma and payday loansa gamble
- Malware and phishingrecoverable, the slow way
- Adultrarely worth it
- Illegal contentnever
Link observations since 2017 and public records of dropped domains for almost two decades. That shows a domain's past well. Two things it can't show, and nobody outside Google can: whether old links are still live, and whether a domain carries a manual penalty. Anyone who promises a "safe" expired domain is overselling.
Built from publicly available web data and public expired-domain records. It describes domains and the links between websites; it contains no personal or contact data.
Guides
All guidesWhy a brand-new domain is an empty street, and how to get people walking past sooner.
Pick a name in an afternoon, not a month, and stay clear of someone else's trademark.
Where good expired domains come from and how to tell a good one from a trap.
What a domain did before you, and whether Google still trusts it.
Getting your first visitors without waiting for search.
Questions
Is an expired domain a shortcut to Google traffic?
It can be a head start, never a guarantee. Google may still treat the domain as new, and only Search Console shows a manual penalty, after you own the name. That is why the cheap last check is the $10 test.
Isn't building on an expired domain spam?
Not when you build the same kind of thing it was known for. Google's spam policies name expired domain abuse: buying an old domain to host unrelated or low-value pages and ride its old links.
Is this Ahrefs data?
No. Verdicts, donors and donor classes come from our own historical link graph (more than 470 million domains, observations since 2017) and public expired-domain records going back to 2006. Domain Rating by Ahrefs is shown only as a reference on a domain's page, through the free Ahrefs API.
Are the old links still live?
Not necessarily: the extension works with link history. Before you buy, check the shortlisted domains in the free Ahrefs backlink checker or in Majestic; the domain page has the buttons.
What does it cost?
The free plan checks 250 domains a day on ExpiredDomains, no card needed. Paid plans add more reports and domain auctions; see pricing.