DomainDiction joins forces with UK agency C8 Consulting to Expand PR and Marketing Capability

DomainDiction, the premier marketing agency dedicated to the domain industry, is pleased to announce that it is merging with UK based PR and marketing consultancy C8 Consulting, significantly strengthening its capability to service more clients in the domain space. Over the past three years DomainDiction has worked with a great number of the industry’s players from Neustar, Nominet, ICANN, Minds+Machines, Uniregistry, .Global, .Luxury, .Uno and many more. Now DomainDiction vastly expands its capacity with a team that has ten year’s expertise in this space and impressive international PR capabilities.

C8 Consulting was founded in 2004 and has solid experience in the domain space. It also created and delivered award-winning marketing campaigns for long standing clients such as Cisco and Panasonic, and boasts a far-reaching global network of media contacts. The agency specialises in the TLD, IT, retail, logistics, legal, financial, government and telco market sectors.

Jennie-Marie Larsen, CEO of DomainDiction, comments: “Paula Elliott, founder and managing director of C8 Consulting, has been a long time partner and contact. We started working together back in 2001 when Paula directed the UK public relations for .BIZ, .US, .com and .cn when I was head of EMEA for the Neustar registry. Paula did a remarkable job generating interviews and speaking opportunities for me with CNN, BBC, and many other national and international media outlets to help promote the TLDs.”

Along with her international network of marketing and PR agencies, Paula brings a team of 12 experienced creative and communications professionals to DomainDiction. Among them are professional editors, publicists, designers and web developers. Additional bandwidth is also available through C8’s extensive network of contracted consultants that it draws upon outside of its own team of employees.

Jennie-Marie Larsen continues: “With C8, DomainDiction is better positioned to understand the strategic direction of its clients and the consumer or business audiences they wish to address. The new team’s methods are easy and flexible and their work stands out. Paula’s team wrote one of the first and most comprehensive marketing plans currently in operation among the new TLDs: The Chinese charactered .Website in Chinese and .Online, run by TLD Registry Ltd.”

Together DomainDiction and the expanded team bring a complete suite of services that will handle premium names promotions, brand ambassador recruitment, affiliate marketing, creative writing and design services including web design, digital and social media, translations, research, and above all, multi-lingual PR on an international scale.

Paula Elliott concludes: “We believe that while there is a big market opportunity for the new domains, it is too easy to get the marketing wrong. The domain value proposition is traditionally confused, diffused and difficult for consumers to understand. Our goal in joining forces is to help simplify the message around why a new domain is needed. We want to educate the market as well as help new gTLD registries to maximise on their opportunity – which will be enormous if they get it right.”

About DomainDiction

DomainDiction is a boutique marketing and PR consultancy dedicated to Top Level Domains. We are specialists in delivering effective outsourced marketing and usage programs for existing and new TLDs. As a boutique agency, we work closely with our clients who range from multi-portfolio new gTLD applicants to new entrepreneurs that have recently entered the world of Top Level Domains.

Conversant in many languages, we provide International clients with a direct strategy roll out into key European markets. Our unique strength lies in our ability to quickly understand a TLDs strategic positioning and devise a communications program that realises and translates that intent into registrations.

We draw on the experience and insight of our multi-national team, carefully selected from the domain name, Internet and digital marketing industries to ensure best of breed expertise and years of experience marketing TLDs and web-based products. CEO Jennie-Marie Larsen is a veteran of domain name marketing and former Head of Europe for the Neustar Registry. The team is comprised of an unrivalled pool of talent, combining many years of experience working with top global brands, TLD registries, registrars, resellers, and end user corporate and non-corporate brand marketing. Privately owned, we operate independently from any domain name registry or registrar ensuring complete neutrality.

About C8 Consulting

CConsulting is one of the UK’s premier marketing agency serving clients in the UK and around the globe. We offer a range of services from high profile event planning and management to public relations to specialist copy writing and marketing design projects. C8 Consulting is the founder and main sponsor of the Twenties Club, a senior-level networking forum that has become a huge success for businesses. It is also a key driver and partner for the Thames Valley Business Barometer, a half yearly survey, which it works on in conjunction with global accounting firm, BDO to measure economic confidence in the South East of England. Owner Paula Elliott is vice-chair on the Thames Valley Byte Night Board, Action for Children’s national sleep-out event