Jennifer Wolfe joins the DomainDiction board

DomainDiction, the premier PR and marketing agency dedicated to the domain industry, is pleased to announce that Jennifer Wolfe, the world’s leading expert on TLDs for brands, will be joining the DomainDiction board of directors. As a valuable new addition Jennifer will provide vital strategic guidance and experience with the C-suite among top global brands who are currently launching and creating strategy around their Top Level Domains.

As a boutique agency, DomainDiction works closely with Top Level Domain clients who range from multi-portfolio new gTLD applicants to entrepreneurs that have recently entered the world of Top Level Domains. DomainDiction works with a great number of diverse industry players including .Global, .Club, .Luxury, .Bible, .GOP. Uno, .Tattoo, .Surf, .Cooking and many more both past and present.

Jennie-Marie Larsen, CEO of DomainDiction, comments: “DomainDiction aims to be the world leader for PR & marketing services in the domain name space. We are thrilled to have Jen Wolfe, a recognised expert on global brand advisory at the executive level, joining us during this evolutionary period of global brand thinking and helping us deliver use programs for Top Level Domains owners and strategic users.

Speaking on the future of online naming strategies and the new gTLDs Jennifer comments: “There’s no doubt that the new domain names are going to significantly change the Internet for good. It’s exciting to be at the fore-front of this growing industry. Working together with DomainDiction we will be able to advise brands on how to take advantage of these opportunities to grow their online presence, dominate their vertical and interact with customers in ways that were previously unimaginable.”

Working with top global brands in media, technology, retail and consumer goods, Wolfe leads strategic planning at the executive level to help her clients navigate the complex and changing landscape of gTLDs and a new holistic approach to digital strategy. Jennifer’s most recent book, Domain Names Rewired, predicts trends in the next generation of the Internet based on interviews with executives from Procter & Gamble, Microsoft, Yahoo!, Time Warner, Inc., Re/Max, Verizon, Scripps Networks and others, and is widely recognised as a leading authority on the subject.

If you would like to find out how DomainDiction can help you to map a strategy on how to use either your own TLD or take advantage of all of the generic, geographic an niche TLDs that can be used for branding, strategic positioning, international expansion and so much more, contact us or contact Jennie-Marie Larsen directly at jm(at)

About Jennifer Wolfe

Jennifer Wolfe is an author, digital leader & global brand IP strategist. In response to market demands, Wolfe launched Wolfe Domain, Digital Brand Strategy Advisors in 2012. Prior to launching Wolfe Domain she started and built the largest woman-owned intellectual property and technology law firm in the United States. Wolfe is an executive leader and proven entrepreneur with expertise in digital brand strategy, innovation, and intellectual property coupled with the ability to lead multi-stakeholder groups and identify future trends to drive strategic growth. She has invested and partnered in technology start-ups, provides management consulting and intellectual property strategy to Fortune 500 companies, offers leadership as a member of the board of directors of emerging growth companies and offers expert testimony in trials related to brands and IP matters.