Delivering your TLD PR news through European media channels as well as global markets. We find news which can be connected to your TLD to demonstrate relevance and present value. We arrange events to garner exposure with local press, commensurate with the nature of the TLD and partnership opportunities. We communicate TLD news directly to the media as well as introducing new PR partners for niche partners, often bridging the technology knowledge gap of both the domain world and the benefit new gTLDs bring to business.
Marketing Strategy and Execution
Devising bespoke campaigns which can be conceptualising an entire global strategy, or rolling out an existing strategy in key target cities and countries. We integrate online and offline marketing tools and assist with planning, brand and design, actual execution, project management and reporting. We help prepare you for launch and the crucial 2 year roll out as you begin to make traction.
We create a variety of quality multimedia and written content for use in social media, advertising and general promotion. This ranges from video, animation, thought pieces, articles, websites and blogs.We find effective ways to reach your target audience, whether in Europe or other key geographical or social sectors.
Industry Relations and Channel Program Management
We have long held direct relationships with all the key registries and registrars and communicate with them regularly. Our 20 step Implementation plan incorporates many key elements to effectively set up and manage a new TLD’s channel. We create registrar toolkits and digital assets to ensure the channel understands how to effectively sell their domains. With more niche domains we also find alternative channels and affiliate programmes.