Choosing a name
Pick a name in an afternoon, not a month, and stay clear of someone else's trademark.
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How to choose a domain name (and why not to marry it)
How to pick a domain name in an afternoon: what a name must do, trademark checks, one domain for many products, and why the name matters less than you think.
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Someone else's trademark in your domain: how to avoid losing it
Registering a domain doesn't give you rights to the name. How trademarks, UDRP disputes and expired domains can take it from you — and how to check first.
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One strong domain, many products
One strong studio domain with a section per product beats a new domain for every launch. Sections vs subdomains vs separate domains, in plain words.
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Best domain extension for a startup: .com, .io, .ai or something else?
Straight answer on .com vs .io vs .ai for startups: what each extension changes (trust, typing, renewals) and what it doesn't (rankings).
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