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Guides

You built the product. These are about getting it found: the domain it lives on, the name, its past, and the first people who walk by.

Guide 01New domain & the sandbox

New domain & the sandbox

Why a brand-new domain is an empty street, and how to get people walking past sooner.

Guide 02Choosing a name

Choosing a name

Pick a name in an afternoon, not a month, and stay clear of someone else's trademark.

Guide 03Finding expired domains

Finding expired domains

Where good expired domains come from and how to tell a good one from a trap.

Guide 04Checking a domain's past

Checking a domain's past

What a domain did before you, and whether Google still trusts it.

Guide 05Launching your product

Launching your product

Getting your first visitors without waiting for search.